Hello friends👋🏼 You finally got that meeting booked! Or you had an inbound sales lead from your webinar. Yass!! In B2B sales, we call this a discovery call or meeting. Discovery meetings happen because you or your prospect/clients initiated a discussion. Discovery meetings are essential to any business relationship, as they allow you to get to know your clients and their needs. This will help you provide them with the best service or product. There are five key defining moments in the sales...