When I started writing this newsletter my goal was to share all the learnings I had in my 25 years in enterprise sales. Why? Because my sales career has been a life-defining moment for me and I am hoping for you too. I would never have grown into the person I am today. My sales career saved me, a story for another day. I would never have been able to raise 4 children as a single mum without my sales career. Nor would I have met the people who have made an incredible mark on my life. Being in...
12 days ago • 7 min read
How much you should give to your clients? We often hear the advice: "add more value, add value, add value, and the business will come". According to organisational psychologist Adam Grant, the data reveals a more nuanced truth. I just finished reading Adam Grant's book, Give and Take. I want to deep dive here with you on the context of sales—what I read, my insights, and how we can become better salespeople. Adam Grant, Organisational Psychologist has been studying salespeople for years....
19 days ago • 6 min read
Happy 4th of July to all our American friends! Hope your day is filled with great memories. And just like that, it's halfway through the year. I am doing a bit of a reset and reviewing the last six months. It's been tough for everyone, and with everything that's going on, more than ever we need to cut through the noise and focus. You know, one of the best feedback I consistently get from my clients and students after my training sessions is how much they appreciate my simple and structured...
26 days ago • 1 min read
✨Announcement: I am running a ⚡free lightning lesson on July 25, 2025. Building Trusted Relationships in B2B Sales in an AI World. RSVP here. Learn why emotional intelligence sets apart irreplaceable B2B sales professionals. Use the EDISC framework to adapt to different communication styles and build trust quickly. Understand clients' perspectives, build rapport, and appeal to their emotions and motivations to drive meaningful action. Read time: 7 mins I am back home in Auckland and ran group...
about 1 month ago • 6 min read
I'm writing you from my sister's house in Connecticut, tomorrow I'm heading back to real life in Auckland after an amazing week in Boise and here in the East Coast. Attended Jay Clouse's community IRL event and the annual Craft + Commerce gathering hosted by Kit in Boise. I learned and met big creator names like Anne Laure Le Cunff, Pat Flynn and more. And ran a sales training session in West Haven, CT, and spent some much needed quality time visiting my mom and sister. Being part of the...
about 1 month ago • 6 min read
I'm writing this week's newsletter from Boise, Idaho, where I'm attending this year's Kit Conference—Craft and Commerce and Jay Clouse Creator Community. I missed last week's newsletter while traveling to Boise. Pretty meta, right? The past few days have been both inspiring and overwhelming. So many ideas! Ironically it also gave me time to reflect on how to improve our newsletter. I want to write in a way that makes you feel like we're having a genuine conversation, not just a one-way...
about 2 months ago • 5 min read
I initially planned to write about the AI tools I've been using in the sales process. However, a question from one of my clients caught my attention—it’s far more interesting and thought-provoking. How to negotiate and win deals with proper profit. He often feels like he's constantly giving in during negotiations, and as a result, his business is struggling. Negotiating is one of the hardest skill to learn. It's a skill that can only be developed through practice and real-world...
2 months ago • 6 min read
Read time: 6 Mins My client's eyes lit up when I presented the solution; I'd nailed it! The room hummed with my own triumphant energy. But as the conversation shifted, my heart started pounding, palms getting sweaty. Ugh, I dread this. It was time to talk pricing.😰 Have you ever experienced this? Money conversations remain one of the most challenging aspects both in life and sales. As a result, salespeople often give in to discounts too easily and leave significant money on the table. Or...
2 months ago • 5 min read
I’m getting a head start on this week’s newsletter as I’ll be running the Hawkes Bay Half-Marathon this weekend. I couldn’t be more excited! I'll fill you in how I go! This week, we’ll explore how to build deal momentum in complex enterprise sales. Enterprise sales are dynamic and rarely linear. They're often a winding road involving multiple stakeholders, lengthy timelines, and complex decision-making processes. Without a clear plan, deals can lose steam and end up in limbo. But here’s the...
3 months ago • 4 min read