126:Turning Cold Calls Into Warm Relationships


✨Announcement: I am running a ⚡free lightning lesson on July 25, 2025. Building Trusted Relationships in B2B Sales in an AI World. RSVP here. Learn why emotional intelligence sets apart irreplaceable B2B sales professionals. Use the EDISC framework to adapt to different communication styles and build trust quickly. Understand clients' perspectives, build rapport, and appeal to their emotions and motivations to drive meaningful action. Read time: 7 mins I am back home in Auckland and ran group...