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Sales Curiosity Club

Ren Saguil

Become a better B2B sales professional every week. Join 600+ Sales Mavens as we deep dive into sales mindsets, strategies, tools and processes for winning High-Value Deals.

080:People buy what they want, not what they need

People buy what they want, not what they need. I was in a brainstorming session with a client, and we got into this conversation about wants vs needs. In business and sales, understanding client behaviour is the key to success. A common misconception is that clients buy what they need. However, the truth is that people don't buy what they need; they buy what they want. Case Study: When I was the country manager for Ruckus Wireless (a Wi-Fi company), we had an excellent opportunity to sell...

about 1 month ago • 2 min read

079: 🤖 Bots are coming! Are B2B Sales Jobs at Risk?

👋Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value Deals. Yesterday, I had a Teams call with my friend, Bill Ortiz, an Elite Sales Athlete and one of the most energetic BDRs I know, about the future of sales. Salespeople are panicking. The bots are coming! Artificial Intelligence (AI) is reshaping business operations by providing opportunities for productivity enhancements and innovation. I'm really impressed...

about 1 month ago • 4 min read

078:Mini-Training:How to build a sales pipeline of opportunities.

👋Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value Deals. Welcome back! A few days ago, I posted this on LinkedIn and received a question I believe is worth exploring because everyone in sales and business has struggled with this at one point or another. Below is the background image referred to⬇️ I love this question because it relates to having a strong sales strategy, which is a crucial foundation for...

about 2 months ago • 6 min read

077:Three Costly Mistakes to Avoid in B2B Sales

👋Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value Deals. You know that feeling. A new potential client has shown interest with your products and services. The initial meeting was positive; they liked your energy, and things look great! Yes, you feel like they want to work with you. You say, “Great, I’ll send you a proposal!” The following day, you emailed the proposal, only to be met with...silence. You...

about 2 months ago • 2 min read

076:💪How to Develop Mental Toughness for Winning Complex Million-Dollar Deals

Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value Deals. If you have been here for a while, my apologies for the silence over the last three weeks. I was traveling for work and visited my daughter who is graduating from the University of Colorado. ⛰️ Me at the Great Sand Dunes below.😊 If you have just joined, you must be thinking....what is this newsletter? And who is this person? Yes, that is the problem...

2 months ago • 6 min read

075: Your price is too high!💰

Hello my friend! One of the most common objections salespeople hear is "Your price is too high." How do we manage this objection? First, we need to understand the context of the price objection. But very often, it's not about the price but something else. Understanding Price Objections Price objections can mean: Lack of budget Perceived lack of value Comparison with competitors Behind these objections lie psychological factors such as fear of making a wrong decision, the desire for a bargain,...

3 months ago • 5 min read

074:Quick start guide to B2B Sales Strategy

Hello friends! We all know the importance of a sales plan and sales strategy. Sometimes, we use these words together or interchangeably. Are they the same? It is a common misconception that these two terms are interchangeable, but they are not. A plan may outline the steps needed to achieve a goal, but a strategy is a well-thought-out approach that takes into account potential obstacles, your strength, your positioning and provides a roadmap to success. By recognising the distinction between...

4 months ago • 6 min read
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