Hello Reader, 👋🏼 Last week, I had a conversation with a start-up founder asking for help on how to define their Ideal Client Profile or ICP. ICP stands for “Ideal Client Profile”. Some call it “Persona” or “Avatar”. For consistency in this essay, let’s call it ICP. Aligning your strategies with a well-defined (ICP) is akin to navigating your North Star – it provides direction and focus, leading to more tremendous business success. When I asked him about the problems his company solves, he was...