086:Be your client’s co-buyer


👋🏼Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value Deals. One of the things I enjoy most is working with my clients to develop new businesses. It’s thrilling and exciting! It’s also one of the most complex parts of the sales process. The more I work with my clients who want to break into major accounts—meaning big logos and 6-7 figure deals—the more I realise that you work through it through the lens of your...