095:Can we avoid PITA clients?


🙌 A big thank you to all those who responded to our B2B conversation topics and challenges. You all add depth and value to our newsletter. One question that caught my attention came from one of my respected peer, Peter. He posed an intriguing question that many of us often grapple with - how to figure out who’s going to be a dream client and, well, a not-so-dreamy one (let's just say a PITA, and I don't mean the bread. Also not Pacific Islands Telecommunications Association, I love those...