This post from LinkedIn caught my eye, Justin explained that while he has not met the Account Executive, the email sent to him was “extremely accurate, relevant, and intriguing.” This was not a pure, COLD EMAIL. That’s the very reason I don’t believe in COLD EMAIL. One of the biggest myths in sales is ABC. I wrote about it here, #13: 5 False beliefs holding back salespeople (and how to unlearn them). Most people think successful salespeople need to be ABC. (Always Be Closing). Ironically, the...