I got this question from a student in my November course cohort: How do you manage pricing discounts? I’m always caught up with my clients asking for discounts and I’m afraid to lose the deal! Indeed, this is a common dilemma. You're so close to sealing the deal, and then it happens. The customer asks, “Can you offer us a discount?” It’s the moment many sales professionals dread—a potential hit to your bottom line, yet turning them down outright feels like risking the deal entirely. Balancing...