Sales is a science, not an art—and it's not magic. Proven sales playbooks have existed for years (including mine!). Success in sales hinges on strategy, execution, and the right people—specifically, the invaluable contributions of Business Development people or BDMs. Their role is integral to the company's revenue performance. BDMs focus on identifying new business opportunities, building relationships with potential clients, and developing long-term growth strategies for a company. Sales...