CEOs and sales leaders often believe that poor sales performance is primarily due to a lack of sales skills. This is only partly true. After conducting a discovery call and reviewing their B2B Sales Maturity Self-Assessment, they're often surprised by what I find: their team's underperformance isn't just about sales skills—it stems from a basic lack of understanding of the sales process. And in some cases, there's no clear sales process at all. Working on large enterprise deals the last 25+...