One of the biggest deal and most memorable deal won in my career was rolling out a public wifi network for Spark (an NZ Telco) when I was working at Ruckus (a wireless networking company). It’s not just because it’s a 7-figure deal but because it taught me and my team a lesson I'll never forget. We were pursuing New Zealand's largest mobile operator, I initially did what most tech vendors do – led with our superior technology. Our pitch was polished: best-in-class outdoor Wi-Fi access points,...