118:Problem-led selling not solution selling


Hope you're all well! This week's newsletter is a few days late—I was busy kicking off 7th cohort of Elite Sales: Win High-Value Enterprise Deals on Maven. We're running both AM and PM sessions to accommodate our diverse participants across different time zones. It's taking a lot of energy, but it's absolutely worth it! When it comes to any successful sales conversation, getting the order of the sales process right is key. Sales professionals often get this wrong by jumping into solution...