Reading time: 7 mins This morning, I sat across from a B2B SaaS founder, helping her prepare for her upcoming client meetings. We were able to book meetings with big logos! B2B SaaS founder: "How do you do this, Ren? I am overwhelmed. I don't know how to start. Should we write a script?" Me: "Noooo!!!" When you rely on a script during sales calls, you sacrifice the authenticity that builds real trust. I've seen it countless times - salespeople reading from scripts end up having these stiff,...