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144: How to Handle “Difficult” Prospects and Turn Them into Winning Deals
Published 1 day ago • 8 min read
Last week I kicked off Elite Sales Cohort 8, and the conversations and discussions in class were on fire🔥! One of the questions was: How do we handle a prospect or client who just failed a project and is now looking for a new supplier or vendor? While this looks promising, my student has already identified how difficult this opportunity will be. The client—a Fortune US 100 company—has made it very clear they are now pressed for both time and budget. They have a meeting next week and he really...
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