Read time: 6 Mins My client's eyes lit up when I presented the solution; I'd nailed it! The room hummed with my own triumphant energy. But as the conversation shifted, my heart started pounding, palms getting sweaty. Ugh, I dread this. It was time to talk pricing.😰 Have you ever experienced this? Money conversations remain one of the most challenging aspects both in life and sales. As a result, salespeople often give in to discounts too easily and leave significant money on the table. Or...