I attended the AI Summit in New Zealand last Wednesday, and I realised that the impact of AI on B2B sales is profound and multifaceted. It’s not just about ChatGPT or our fear of the bots taking our jobs away. This week, let’s explore two key areas where AI is reshaping B2B sales and outline essential actions for sales professionals to thrive, stay competitive, and remain relevant in this new landscape. Re-skilling, changing mindset and adapting to new ways of working is crucial. We cannot...