How to nail your first trade show event (or conference)


Last Friday, I had a blast running a Lightning lesson: Build Shorter Sales Cycles and Create Higher Win Rates. You can watch the replay here. Also, check out my upcoming cohort of Elite Sales: Win High-Value Enterprise Deals—it starts November 19, 2025. Have questions? Hit reply... Morning! It’s Saturday morning. I’m sitting at my dining table with a flat white, my notebook, and a head full of reflections from a massive week. Honestly, I’m exhausted. My new term, “I’m “peopled-out”😅 . Which...