You finally got that crucial meeting with the CEO or VP. Yay!!! Now it’s time to nail this meeting, turn it into an opportunity, progress into a sale or decide that it’s not the right account, and stop wasting time and precious resources. In B2B sales, we call this initial meeting a discovery sales call. Discovery meetings happen because you or your prospect/clients initiated a discussion. Discovery meetings are a great way to know your clients and their needs. This will help you provide them...