Last week was one of the most fun and animated training sessions I've run with a group of seasoned enterprise salespeople. Our topic "objections" raised a lot of emotions and real-life stories. In sales there's always a high chance that you're gonna hear "no" because in sales you're always asking people to do something for you. It's interesting how differently everyone defines an objection. The reality is, we often don't recognise how these objections slow down the velocity of our sales...