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May 22 • 4 min read

Why sales pipeline dry up


When I started my sales career, I was an account manager at a telecommunications company. At the time, we were "full sales cycle" account managers, and we didn't have the luxury most B2B companies have today where demand generation, sales, product delivery, customer success, and account management are separate functions. My role was both account management and business development. And while we had technical planning and project delivery teams, I was the fronting project manager — the...